Our society is, arguably, obsessed with coffee. Coffee is the fuel that powers our overwhelming schedules and busy, busy lives. In a society where there is a Starbucks on every corner, those who don’t drink the caffeinated goodness are seen as a bit strange.
This love of coffee goes back over a hundred years. Folgers Coffee has been a staple in many American homes for over a century! Today, Folgers is best known for the slogan “The best part of waking up is Folgers in your cup.” (Sorry if you have that song stuck in their head now.) This jingle has been sung by many different artists over the years, and we’re going to look at four of the voices that have brought the Folgers slogan to life.
1. Aretha Franklin
I can think of no better place to begin than with one of the most influential soul singers of all time: Aretha Franklin. This woman is incredible! She has sold over 75 million records worldwide and was the first woman to be inducted into the Rock & Roll hall of fame. And this is just one of the many accolades and honors she has earned over her distinguished career. I never thought that an artist could “slay” a commercial, but that’s exactly what Aretha did in her 1990 rendition of the Folgers slogan. You can watch her larger than life commercial here.
Today, Folgers is best known for the slogan “The best part of waking up is Folgers in your cup.”
2. Randy Travis
This country star began to hit it big in the mid-1980’s and released his own twangy version of the Folgers Slogan in 1996, letting the viewers know just how important Folgers was in his daily routine. This star has sold millions of albums, won numerous awards, and in 2016 he was welcomed into the Country Music Hall of Fame. You can watch his commercial here.
3. Rockapella
This American a cappella group was formed in 1986 and has released 19 albums of original music and covers of various rock or pop songs. They are known for performing the extremely catchy theme song for the children’s show Where in the World is Carmen Sandiego? It was after this show, as the band was finding increased popularity, that they recorded their own version of the Folgers slogan. You can watch it here.
4. Jingle Contest
In 2010, Folgers held their first jingle contest in which they invited people to submit a video of them singing the classic line we all know so well. In 2017 alone, Folgers was flooded by videos of musicians making “the best part of waking up is Folgers in your cup” their own. From that, with the help of voters all across the United States, a grand prize winner was selected, winning $10,000! Talk about an incentive to participate. You can watch the winning video here.
Folgers has invited artists to make the jingle their own, giving both aspiring and established musicians the opportunity to flex their creative muscles. Now everyone knows the jingle, and Folgers has found its way into kitchens and coffee cups around the world. No matter what you think about coffee or their product, the Folgers slogan and jingle is unforgettable! {click to tweet}
—–
With so many to choose from, what is your favorite Folgers commercial?
Facebook Comments