The more information you can give us about your business, the best.
As with reviews, ignoring or reacting to questions are not the best strategies. Instead, it is critical that you get out in front by engaging with consumers by both asking questions and providing answers.
A a couple of good exercises or areas to research would be:
What are common questions when consumers call you?
What are common questions from contact forms, Facebook messenger, etc.?
What are sub-services or offerings unique to your business?
